In the last year the level of smartphone and tablet ownership has sky-rocketed, and with it the trend towards the consumerisation of IT. In other words, business IT organisations have come under ever-increasing pressure to let their employees choose what they use to do their work on. While many firms follow the traditional route of offering a stipend or some sort of financial incentive, others expect their employees to pick up the tab
The iPad is an archetype for a touch tablet and it is a very elegant solution to the problem of making a 10-inch touch tablet. The problem is that this is exactly what the competition are doing they are competing with the iPad rather than solving a problem that hasn’t been solved yet. They’re always one step behind because they’re simply trying to re-produce the solution that Apple has created for their vision of a touch tablet device.
We have learned that although many people purchased iPads thinking they would be “big iPhones”, nearly everyone said the iPad exceeded their expectations. Yet the tablet platform breaks the mold from certain commonly accepted paradigms on traditional computer and mobile platforms, and raises unique concerns and potential barriers to adoption in some areas.