Showrooming, whether retailers like it or not, is here to stay. In fact, as smartphone usage grows, it’s only going to increase. Naturally, as retailers see the threat of people using their mobiles to compare prices and buy elsewhere, they are concerned about this trend. But what can they do about it?
Econsultancy: 13 ways for retailers to deal with the threat of showrooming
Prolific coffee chain Starbucks has announced it intends to revamp its network of cafes to coincide with the Olympics and Queen’s Jubilee this summer, commencing with the chain’s 70 London outlets.
This will attempt to move away from the standardised approach taken thus far to pursue individually designed stores that fit in with their local neighbourhoods.
The Drum: Starbucks embark on store refresh ahead of the Olympics
ThinkNear is a soon-to-debut mobile application that will match merchant downtimes with nearby shoppers seeking proximity-based discounts.
PSFK: Application Draws Customers To Stores During Slow Times
American global technology company, Intel, and Kraft Foods company have collaborated on a virtual display concept intended to help shoppers decide what they should have for dinner.