WK recently allowed me some time to tackle a problem that plagues workers everywhere whether they are working in advertising or some other job that involves a lot of email typing. I’m talking about the problem of not being able to devote enough time practicing shredding the guitar. The solution of hooking a guitar up so that you could use it like a computer keyboard had been in my head for a few years and it was a real joy to get to follow through on it.
Although this has been making the rounds here and there it’s taken me a few weeks to actually sit down and appreciate this cover of The Animals House of the Rising Sun covered entirely using audio samples recorded from legacy computer equipment and diagnostic machines. The piece uses four primary “instruments” including an HP Scanjet 3P, an Atari 800XL with an EiCO Oscilloscope as the organ, a Texas instrument Ti-99/4A with a Tektronix Oscilloscope as the guitar and a hard-drive powered by a PiC16F84A microcontroller as the bass drum and cymbal.
The Card Speaker, designed by IDEA International, is a portable speaker system that operates for up to 5 hours on a 2-hour charge. No bigger than a credit card, the sleek speaker connects to any device with a 3.5 mm headphone plug, and charges via USB battery charge cable. Colors come in gold, silver, or black.
In order to give you an idea of what’s going on in a song at a glance we are doing research on new techniques for visualising the variability, or structural changes of rhythm, harmony and timbre in a song.
Drummond has always been about flipping the switch on baked-in ideas about art and music, but this is something else. Performance for the sake of performance, completely dissolving the boundaries between musician and audience, to the point where they become one and the same entity.
I find conceptual music deeply fascinating and satisfying, and the idea of a piece of music mutating and evolving beyond the reach of it’s composer is an amazing idea.
What’s the song in the rollerskating Diet Coke ad? Who portrays the Mac home movie in the Mac/PC ad? What commercials have used Goldfrapp songs? The answers to these questions and more
Here’s where the samples on some of my favourite Daft Punk tracks came from. It’s all legit, paid in full, above board. Still strange to hear, though.
Record companies and movie studios like products. Real, tangible, physical products you can buy, place in a bag, and carry home. This keeps the issue of distribution and ownership nice and straightforward – those who are holding the product in exchange for money hold a licence to use it, within predefined boundaries. Accountants, lawyers, and those fresh out of an economics degree can cope with this model with no problem at all.
But what if the customer doesn’t necessarily want or need a physical, touchy-feely product in a box? What if, for example, they can download the album or film or book or whatever, and this fits in with their highly digital lifestyle?