Nobody outside of our Web Design world cares if the site is responsive, they just care if it works. And they probably have some battle scars from fighting anemic mobile sites.
Sure, it will take some time to change peoples’ mental model of what it means when a site looks different on their pocket-sized screens. But we must be doing something to help encourage that change, right? It’s not like we’re just silently launching responsive sites under the cover of night!
What methods do we use tell our audience that the new site we’ve just launched is new, improved, Responsive, and not one of those awful mobile sites you might be used to?
As a pioneer in the mobile media space, ESPN has long seen the value of reaching fans on-the-go with sports scores, video highlights and specialized apps to feed their passion. But rather than view mobile as the oft-described “third screen,” the sports media powerhouse refers to it as the “first screen,” according to Michael Bayle, VP and general manager of ESPN Mobile.
With Government making rapid progress towards a single domain, we’re presented with a fantastic opportunity to start from scratch. So… GDS is turning to responsive design – a solution that we think can offer a high quality user experience that is both easy to use and performs consistently across a massive range of devices and screen sizes.Simply put, responsive design is the discipline of building a website based on a flexible grid system, where the elements on the page rearrange themselves depending on the size of the browser being used.
So why the incredibly wide range in Android screen sizes? What we in fact are seeing is a classic case of unintended consequences. In this case, the consequences of a wide ecosystem coupled with some of Android’s more user-friendly design decisions.