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ESPN Deems Mobile ‘First Screen’

As a pioneer in the mobile media space, ESPN has long seen the value of reaching fans on-the-go with sports scores, video highlights and specialized apps to feed their passion. But rather than view mobile as the oft-described “third screen,” the sports media powerhouse refers to it as the “first screen,” according to Michael Bayle, VP and general manager of ESPN Mobile.

The mobile question: Responsive Design

With Government making rapid progress towards a single domain, we’re presented with a fantastic opportunity to start from scratch. So… GDS is turning to responsive design – a solution that we think can offer a high quality user experience that is both easy to use and performs consistently across a massive range of devices and screen sizes.Simply put, responsive design is the discipline of building a website based on a flexible grid system, where the elements on the page rearrange themselves depending on the size of the browser being used.