PepsiCo has created the bootcamp to train everyone from executives to the finance and legal teams, PR and sales officers, in aspects of digital marketing. The program includes online classes and experiential sessions demonstrating how consumers and competitors use new technology.
ThinkNear is a soon-to-debut mobile application that will match merchant downtimes with nearby shoppers seeking proximity-based discounts.
Japanese technology company, NTT DoMoCo, is developing an intelligent digital display prototype that uses an embedded camera to recognize the number of people standing in front of it at any given time.
Still, bad though it is, I vaguely prefer the clumping, clueless, uncool, crappiness of Microsoft’s bland Stepford gang to the creepy assurance of the average Mac evangelist. At least the grinning dildos in the Windows video are fictional, whereas eerie replicant Mac monks really are everywhere, standing over your shoulder in their charcoal pullovers, smirking with amusement at your hopelessly inferior OS, knowing they’re better than you because they use Mac OS X v10.6 Snow Leopard. I don’t care if you’re right. I just want you to die.
The purpose of the report is to help Avenue A’s clients understand consumer behavior in the digital space. In the report experts cover topics such as media spending, mobile web usage, social influence marketing, the state of search, and behavior targeting