While wrapping one’s head around content strategy might be difficult, the thing that makes it work is very simple: good communication. Sometimes a project moves along like a sports car on a superhighway. Other times, the road is so full of bumps and potholes that it’s a wonder we ever reach our destination. As we explore the relationship between content strategy and design, I’ll detail how I keep the channels of communication open and go over the workflow processes that I’ve used to support that effort. I hope that sharing my experiences (both positive and negative) will help you contribute to and manage projects more effectively and deliver better products to clients.
Smashing Magazine: Content Strategy Within The Design Process
There are millions of things one can do wrong with a Web site. There’s invalid markup, blatant spelling errors, horribly distracting animations, senseless navigation, the overuse of objects that require plug-ins like Flash or Java applets, the use of proprietary, client-specific technology, over-design, under-design, and illegibility, to name a few. All of these things bug me as much as any other developer who’s paying attention. But there’s one particular thing that gets under me on a deeper level, probably because so many site producers who actually care about their users succeed at avoiding those pitfalls but often fall into this one, which is just as much a disservice to the user and the Web at large as the others: using the words “click here” in a text link.
Scribbling.net: Don’t “Click here”