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Competing With an Archetype

The iPad is an archetype for a touch tablet and it is a very elegant solution to the problem of making a 10-inch touch tablet. The problem is that this is exactly what the competition are doing they are competing with the iPad rather than solving a problem that hasn’t been solved yet. They’re always one step behind because they’re simply trying to re-produce the solution that Apple has created for their vision of a touch tablet device.

Five Lessons from a Year of Tablet UX Research

We have learned that although many people purchased iPads thinking they would be “big iPhones”, nearly everyone said the iPad exceeded their expectations. Yet the tablet platform breaks the mold from certain commonly accepted paradigms on traditional computer and mobile platforms, and raises unique concerns and potential barriers to adoption in some areas.