Back in a Bit

How Google’s Designers Got the Company on the Same Page

In 2007, designers from multiple Google products put together a set of unified redesign proposals code-named Kanna (Icelandic, meaning to explore, examine or investigate) that was never released.

Among other reasons, the designers think Kanna failed because they presented then-CEO Eric Schmidt and other leaders with a set of four different concepts, with themes like making Google more like desktop clients, or differentiating products by color. It sounded like there were too many options and not enough conviction.

Comments are closed.