Nobody outside of our Web Design world cares if the site is responsive, they just care if it works. And they probably have some battle scars from fighting anemic mobile sites.
Sure, it will take some time to change peoples’ mental model of what it means when a site looks different on their pocket-sized screens. But we must be doing something to help encourage that change, right? It’s not like we’re just silently launching responsive sites under the cover of night!
What methods do we use tell our audience that the new site we’ve just launched is new, improved, Responsive, and not one of those awful mobile sites you might be used to?