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Competing With an Archetype

The iPad is an archetype for a touch tablet and it is a very elegant solution to the problem of making a 10-inch touch tablet. The problem is that this is exactly what the competition are doing they are competing with the iPad rather than solving a problem that hasn’t been solved yet. They’re always one step behind because they’re simply trying to re-produce the solution that Apple has created for their vision of a touch tablet device.

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