Web standards like CSS3, HTML5 and the foundations of the Web as we know them would also not have been possible without people (just like readers of this post) spending time researching use cases, writing proposals, implementing features and catering to existing and future requirements that could be used by everyone. When you think about it, both standards and open source projects have had a large hand to play in the Web as we know it today.
In this article I’d like to talk about how you can help give back to the Web and a new project that seeks to make this process easier: MoveTheWebForward.org. If you’ve ever thought about contributing to the community but weren’t sure just how, I hope this serves as a good starting point for your journey.
The paradox of choice says that the more options available to an individual, the harder it becomes to make a selection. For example, if there are free samples of jam being given out at the store, you are more likely to get people to buy a jar of jam when only six selections are available as opposed to 24. More choices don’t make the selection process easier for people, but having no choices takes away some of the freedom they believe they have.
Terry Gilliam faced a problem in 1985: Although it had been released without a hitch by distributors outside the US, his final cut of Brazil was deemed unfit for release in North America by executives at Universal. Faced with Gilliam’s stern refusal to re-edit his work and craft a more commercial movie as proposed, a team at Universal — headed by Sidney Sheinberg — took on the job themselves and began to reshape the film. In October, with hands tied, Gilliam went public, and responded by way of a very brief open letter to Sheinberg.
Print style sheets are useful and sometimes even necessary. Some readers might want to store your information locally as a well-formatted PDF to refer to the information later on, when they don’t have an Internet connection. However, print styles are often forgotten in the age of responsive Web design. The good news is that a print style sheet is actually very easy to craft: you can follow a couple of simple CSS techniques to create a good experience for readers and show them that you’ve gone the extra mile to deliver just a slightly better user experience.
I’d done freelance work in evenings for a few years and had a rough idea what I needed and what I wanted to charge. Some folks agreed the rate I had thought I would charge whilst others said I was under-charging but I found there was very little to support this. We just don’t talk openly about what we charge as a profession.
With this in mind I hosted a survey for a fortnight inviting freelance people in the UK that work in the web to provide some broad demographic data (age, location, skillset) and an indication of what they charge per day.
Right now the social networking sites occupy a similar position to CompuServe, Prodigy, or AOL in the mid 90’s. At that time each company was trying to figure out how to become a mass-market gateway to the Internet. Looking back now, their early attempts look ridiculous and doomed to failure, for we have seen the Web, and we have tasted of the blogroll and the lolcat and found that they were good.
But at the time no one knew what it would feel like to have a big global network. We were all waiting for the Information Superhighway to arrive in our TV set, and meanwhile these big sites were trying to design an online experience from the ground up. Thank God we left ourselves the freedom to blunder into the series of fortuitous decisions that gave us the Web.
PepsiCo has created the bootcamp to train everyone from executives to the finance and legal teams, PR and sales officers, in aspects of digital marketing. The program includes online classes and experiential sessions demonstrating how consumers and competitors use new technology.