Branded
On the subject of television, BBC2 will be rebranded ever so slightly in the name of "contemporary evolution" as of next Monday. Now, I’m not one who is afraid of change—but I am wary of contemporary evolution. It’s only recently that the design of the BBC site was completely overhauled—they now insist on referring to it as BBCi. Whatever the hell that’s supposed to imply. Incidentally, I notice that the corporation has ended its love affair with the term “forward slash”, and announcers are now spared the task of using the term where the rest of us settle for “slash”.